[ Buddy ] ( )
A cannabis pills brand based in Los Angeles, CA designed to help you navigate the day from sunrise to sunset. Both the name and brand identity draw inspiration from the welcoming atmosphere of American diners.
Using playful and sequenced typographies, we created a visual system inspired by old diner menu boards and bold facade titling. The iconic checkerboard floor pattern visually binds the three boxes together, while the shifting gradient re-emphasizes the transition from day to night
- ToY by Out of the Dark
- ABC Diatype by ACB Dinamo