Our approach began with a fundamental recognition: every worn piece carries profound value that extends far beyond its original purpose. Hours of craftsmanship, liters of water, kilos of energy—resources too precious to discard. This understanding shaped every design decision, from typography to color palette. Inspired by the timeless appeal of vintage sewing patterns, we developed a versatile and contemporary graphic system that honors Postérieur's artisanal spirit while speaking to modern sensibilities. Central to our visual strategy was the bold, confident use of the wordmark across all touchpoints, ensuring immediate brand recognition while reinforcing the sustainable mission at the heart of Teresa's work. The slogan DÉ-COUSUE—RE-COUSUE became our conceptual anchor, embodying the brand's transformative ethos through the simple yet powerful act of deconstructing and reconstructing. This philosophy of thoughtful renewal extends throughout the entire visual system. We chose a minimalist black-and-white palette to create a clean, sophisticated framework—one that allows the rich textures, colors, and stories of the upcycled garments themselves to command attention.