To achieve this, we designed a custom typography characterized by organic and molecular shapes - later used to define the interior aesthetic of their physical studio space in Bordeaux. The various visual elements are set against earthly-toned backgrounds and textures, reminiscent of organic life forms. White is consistently used across all graphic and typographic elements to make them stand out, symbolizing the vibrancy and liveliness of effervescence intertwined with human activity. This cohesive design approach ensures that Soda Pilates Reformer Studio presents a fresh, energetic, and high-end image that resonates with its target audience.