The brand identity for SOMA draws inspiration from the intersection of art and space. The concept centers around the black square, an homage to the tape often used by artists to display, install, or even incorporate into their work. This simple yet powerful graphic form is integrated into the wordmark, symbolizing the act of affixing art to the walls of SOMA — connecting the venue’s core purpose to the art it showcases. The identity mirrors SOMA’s dual role: as a place for exhibiting creativity and as a welcoming, interactive space where art, culture, and community intersect.