The brand identity was conceived to merge scientific rigor with understated elegance. We anchored the visual system in a restrained black-and-white palette, chosen to convey purity, permanence, and sophistication—qualities that mirror magnesium's essential role in wellness. A carefully considered typographic interplay between a classical serif and an ultra-condensed sans-serif establishes a nuanced tension, echoing the brand's duality of heritage craftsmanship and modern innovation. Drawing from editorial design principles, our layouts prioritize clarity and structure while elevating the tactile experience of each touchpoint. The packaging system was developed with modularity at its core—a holistic approach that reinforces visual coherence and conceptual unity across the entire product line. Every element, from business cards to product packaging, contributes to a distinctive and articulate brand world. The result is an identity that embodies Twelve's meticulously considered philosophy: thoughtful, ingredient-driven formulations presented through design that speaks to both mind and senses. Together, these elements create a cosmetics brand that feels both timeless and distinctly contemporary—a true reflection of magnesium's transformative potential in modern skincare.